A.I.
Why is no one talking about the job thing...?
Err, can we talk about the job thing? Y’know, the thing no one’s talking about? Brushing under the
👋 Hello, I'm Howard.
EditI help creative professionals find their groove when it matters most.
Through my studio Wavetable, plus coaching, speaking, and my newsletter Groove Theory, I work with people who want their ideas to land - with structure, rhythm, and real human presence.
Whether you're pitching to investors, facilitating a crucial workshop, or stepping into a bigger platform or career chapter, I'm here to help you show up authentically and make it count.
Oh, and I'm on a never-ending quest for the perfect breakfast 🍳.
A bit about me
I've spent 15+ years noticing patterns others miss. How DJs read rooms. Why some presentations land and others fall flat. The moves that successful creative professionals make - often without realizing it.
I've worn many hats: digital producer, globetrotting talent agent (Belgrade to Buenos Aires), then switched to remixing information instead of music. These days I:
- Run Wavetable: Creating learning experiences that are engaging, exciting and really work
- Coach individuals: Helping creative pros navigate transitions and high-stakes moments
- Share ideas, frameworks and case studies: Through Groove Theory and speaking gigs
I'm also on the SXSW advisory board and a certified professional coach.
Why this work?
I believe everyone has the potential to do work that truly matters. But people often struggle to make their best ideas land when it counts. I help bridge that gap - turning scattered thinking into compelling narratives, nervous energy into authentic presence.
Think of me as your rhythm section for the moments that count.
Partner with me
Ready to find your groove? You can work with me through:
- Consulting & Co-Development
- 1:1 coaching
- Wavetable team experiences
- or start with my Groove Theory newsletter
Let's chat
Got a wild idea you want to bounce around? Or just want to swap breakfast recommendations? Drop me a line. I'm all ears (and taste buds).
Subscribe to the Groove Theory newsletter
Groove Theory #4 - Nothing Business
How Marina Abramović built a global phenomenon by doing literally nothing - and why your next big moment might need less doing, more being.
Creative Business
The truck stop where Led Zeppelin, The Who, and Hendrix met
The Blue Boar at Watford Gap was just a motorway service station. But it accidentally became the nerve center of British rock. Sometimes the best creative breakthroughs happen by accident.
Howard's Riffs
If it's new to you, it's still new
In a quiet NYC coffee shop on July 4th weekend, the 90s electronic music playlist kicks in - along with the late afternoon cold brew
Mindsets & Growth
Meet the person you could have been: What a $150B CEO does on weekends
Shopify CEO Tobi Lutke races cars not for fame or money, but to close the gap between who he is and who he could become. His approach to finding fascination and practicing at 99.99% offers a path for anyone looking to meet their future self
A.I.
The hidden layer in Spotify's CTO's take on AI vs. machine learning
Gustav Söderström's insight reveals why creative professionals need to master the feedback loops AI can't touch.
Creative Business
The $2.5M Decision That Changed Everything
A screenwriter turned down Harrison Ford and Tom Cruise for unknown actors. He had no way of knowing if he was right. But he trusted his vision anyway.