Two quick tips on Trend Spotting

This quote from Beth Comstock is a nice heuristic for spotting emerging trends.

Another way of looking at this is through writing.

If you notice something and find yourself writing it down three times in a short space of time, you may have just spotted a trend.

Go back to those notebooks and look for the patterns.

Who knows what you may find.

PS. I’m putting together a recorded version of a class I did on Trend Spotting (including the above Beth Comstock quote plus a bunch of other tactics and exercises)  – that’ll be going live next week.