TV shows, self-help gurus, car salespeople, and yoga certification courses all offer bonus content of one kind or other.
Behind the scenes footage. 5 steps to greatness in a handy PDF. Tinted windows. Advanced yoga poses DVD.
When it comes to experiences, especially those where we are enrolled to learn and grow, the extra learnings that come from bonus content can be very welcome.
But what if we don’t get what we came for in the first place?
Is the bonus content enough?
Or does it have the opposite effect of what was intended, and instead shine a light on the crucial elements that were missing?
In our race to stand out and stay connected, we may invest a lot of resources in creating and delivering bonus content.
Before that, it’s worth taking the time to understand what everyone came for in the first place.