Many of us are captivated by the number seven. It’s supposedly lucky (more on the reasons behind this were discussed on this NPR episode)

But what happens when we ditch it?

Look at a survey with respondents asked to rate a product or service on a scale of 1-10.

When someone rates what we’ve done as a 7, it’s good. 

Not great. Not bad. 

It’s good. Above satisfactory. Solid. Decent.

Do we want our work to get a 7? Maybe, but is it more valuable to us to receive a 4?

Is the 7 in fact a 40 degree day, as described by Idris Elba’s Stringer Bell?

As the late Alexander McQueen said; he’d rather you felt something about his work rather than nothing – even if that something was hating it.

When 7 disappears, something happens. 

Maybe we can get more lucky without it.