Comes from a very simple question: what are you sick of?
Podcast editing. Cookbooks getting splashed with olive oil. $50 haircuts. Tech bros. Whiteboards. Covid symptoms. Online course creators with no knowledge of pedagogy. Noisy WhatsApp groups. Self-styled gurus. Bad handwriting. Running around the park. Cleaning the kitchen. Rain. Looking at the phone before 8am. Desk lamps that are too bright.
Some of those are mine (but not all of them).
What are yours?
Whatever you’re sick of may point the direction to what’s next.
(hat-tip to Jerry Seinfeld for the prompt)