Dumbo Moving's marketing moves

The best bit of marketing I've seen in a while? Three tough guys, a gaggle of kids, and... moving boxes.

On a Brooklyn street corner this weekend, Dumbo Moving stole the show at a free 'Back to School' event. They rolled up with:

🏰 A huge, free-to-paint castle made of moving boxes
🚂 A train built from dollies, crates, and packing tape
💪🏽 Dumbo’s top mover talent as the locomotive power

In a sea of kid-focused businesses, these removalists stood out. Why? They understood their audience better than anyone.

The genius of box-castle marketing:

1. Families = bigger moves, greater pain, higher spend
2. Parents love free, fun Sunday activities
3. Trust-building (would you let strangers move your kids otherwise?)
4. People talk about experiences (exhibit A: this post)
5. Community event sponsorship = local goodwill

It's product marketing at its finest. Low cost, high impact.

And this isn't Dumbo's first rodeo. Last summer they turned a moving truck into a mini nightclub for kids, complete with DJ booth.

This isn't rocket science. There's plenty of more sophisticated marketing out there. But sometimes, the simplest ideas pack the biggest punch.

What's a time you've seen a business nail it with something refreshingly straightforward?

P.S. Full disclosure: I've used Dumbo Moving twice. They're good. Special shout out to crew 94, straight outta Tbilisi.