Customer Experience with a pinch of Proust

In Paris, there's a bookstore called Shakespeare and Company (hey, who said the Brits and French don’t get along?). Next door is Bob's Cafe. Together, they do something wonderful.

Your tray arrives with a "Kilometer Zero Proust Questionnaire," inspired by the legendary French author Marcel Proust. Legend has it Proust created this as a parlor game, though no one knows for sure.

This single sheet of printed paper is a delight:

• Simple yet powerful questions
• Encourages solo reflection
• Dozens of conversation starters
• No screen required

Customer Experience doesn't need to cost a fortune. Neither does marketing. I've never even been to this cafe, yet here I am, telling you about it.

It's a reminder: sometimes the simplest ideas create the most memorable experiences.

What’s your favourite of these Proustian questions?

P.S. To grab the questions as text, drop the image into your AI-powered LLM of choice. Or better yet, book a trip to Paris.