Shakepeare & Co's Proustian Questions
In Paris, there's a bookstore called Shakespeare and Company (hey, who said the Brits and French don’t get along?). Next door is Bob's Cafe. Together, they do something wonderful.
In Paris, there's a bookstore called Shakespeare and Company (hey, who said the Brits and French don’t get along?). Next door is Bob's Cafe. Together, they do something wonderful.
Your tray arrives with a "Kilometer Zero Proust Questionnaire," inspired by the legendary French author Marcel Proust. Legend has it Proust created this as a parlor game, though no one knows for sure.
This single sheet of printed paper is a delight:
- Simple yet powerful questions
- Encourages solo reflection
- Dozens of conversation starters
- No screen required
Customer Experience doesn't need to cost a fortune. Neither does marketing. I've never even been to this cafe, yet here I am, telling you about it.
It's a reminder: sometimes the simplest ideas create the most memorable experiences.
What’s your favourite of these Proustian questions?
P.S. To grab the questions as text, drop the image into your AI-powered LLM of choice. Or better yet, book a trip to Paris.