I know I shouldn't ask, but how on earth are people cranking out so much content on platforms like LinkedIn?

You know those people—they're everywhere. Posting, sharing, scaling. Cheatsheets, templates, videos, calls to action.

And I'm sitting here, staring at my riffs backlog, thinking: how on earth do they do it?

(No, seriously. How?)

Are they independently wealthy? Working 2-hour days? Living with their parents? Everything outsourced?

I know, I know. "Comparison is the thief of joy". But I'm a person. So are you. And this keeps gnawing at me.

Between keeping the lights on, client work, attempting to parent with some degree of competence, and trying not to completely lose the plot - when does all this ‘content’ actually happen?

It takes me at least an hour or two to write anything that doesn't make me cringe. To find a spark. To make something that actually feels worth your time to read.

And please - I beg you - don't say "systems" or "content calendars."
I know about Atomic Habits. I know about batching content like some kind of social media meal prep Sunday.
But it’s mechanical. For precision and predictability. For churning out widgets.

That electric feeling when you stumble upon an interesting idea? That creative flow when you're exploring something new? That's human. Yes, it’s messy. But it's... alive.
And you can't really schedule it. Especially when your 3 year old wants RAISINS. NOW, DADA.

So I'm asking, honestly and with a mix of angst and curiosity:

• How do you keep the output flowing without losing your soul to the machine?
• How do you stay creatively lithe while still getting things done?
• How do you balance art and algorithm?

I genuinely want to know. Not for the sake of 'scaling my audience' or 'optimizing my funnel' (sounds painful) or whatever else they say I should be doing.

But because I would like to keep it flowing. Maybe you do too.

P.S. Now I've finally published this, drafts folder is down to 254.