Positioning, Storytelling and Epitaphs for building a networ and career
One of the inevitable obligations for celebrities launching a new film, book, or live tour is the press junket.
The press junket ranges from long-form podcast interviews, to chat show appearances, or answering a few quickfire questions over email.
A common question in the last of these is ‘how would you like to be remembered?’.
It’s the epitaph question. Thinking back about one’s entire life.
But what we don’t do so much is ask this each year, month or day; or for each
Not asking ourselves this question can make things much harder than they need to be.
How would you like this person you’re meeting for coffee to remember you?
Or perhaps more pertinently: what are they going to remember you by?
As frustrating as it can be, it’s probably only going to be one thing.