Introducing season 2 of the ‘Tickets’ podcast

In the middle of 2017 I had a conversation with a media lawyer about the commonalities and differences between the worlds of live music and promoting boxing.

There was so much to share from this conversation that it led me to creating a podcast series to connect the dots between disciplines and explore the world of live experiences.

I called it ‘Tickets’ – partly to reflect the method of admission to said experiences, and partly in homage to a rather good restaurant in Barcelona of the same name.

Initially my focus was on the media & entertainment world, but through various introductions, happy accidents and my burgeoning curiosity the scope of the series broadened out to include real estate, tourism and sustainability.

Tickets was my first foray into hosting and producing (and editing, curating, marketing…) a podcast.

The learning curve was steep, getting guests took some hustling, and my presenting style was pretty cringe-inducing at first, but I endured. Thanks to some wonderful guests Season 1 finished with 16 episodes and over 12 hours of stories, ideas, learnings from the past, and glimpses into the future.

As I had a big project over the summer it felt like a good time for Tickets to take a break, with a view to coming back in September.

But despite its success I thought that it may be a one season wonder. It was a pretty big undertaking and with so many podcasts out there now was it really worth continuing?

After looking at my own career path’s evolution over the past year or so, I decided it was.

Season 2 of Tickets will be looking at the future of education. At first look this may appear to be a significant departure from season 1 and the podcast’s raison d’etre, but I sense there is a fascinating shift happening – namely the rise ‘edutainment’ and the concept of lifelong learning now being a lifestyle choice.

Live experiences and emerging forms of technology and entertainment are changing the ways we learn, and having touched on these areas in season 1 with the New York Times, Sonar Festival and several others, it feels like a hugely rich and important area to explore further.

Some of the questions we will seek to answer include:

  • How can immersive learning experiences be delivered at scale?
  • What does the university of the future look like?
  • What can the worlds of education and entertainment learn from each other?
  • Do experts really make great teachers?
  • How will conferences and festivals evolve their learning tracks?
  • Could teachers become the next wave of celebrities?

The first wave of guests are now confirmed, and I have plenty of other ideas and conversations ongoing, but I’d love to hear your suggestions for guests. Do leave a response below or send me a message if you have someone in mind.

In the meantime, make sure you subscribe to Tickets via Apple Podcasts, Acast or Stitcher so you’ll be first in line for season 2’s opening episode.

Tickets Podcast: Scaling human connection through music with James Beshara (Head of Music, Airbnb)

Today’s episode is the last in this first season of Tickets.

We’ll be taking a break for the summer before returning in September.

If you’ve enjoyed what you’ve heard so far, please take a moment to leave a rating or review via your podcasting service of choice, or just tell a friend – we’d really appreciate it.

We’d also love to hear your feedback, ideas and suggestions for season 2 – feel free to drop us a line by visiting hbureau.com/tickets

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On the guest list today is James Beshara, global head of concerts at Airbnb.

James leads Airbnb’s growing presence in the world of music experiences, providing guests, hosts and artists with new opportunities to share and enjoy live music.

Inevitably it was at our season finale that we finally encountered a ton of of technical problems.

Luckily James was more than accommodating – letting us overrun so we got a decent amount of time to chat and rescuing the episode by setting up the recording on his side as my laptop was misbehaving so much.

Listen on for James’s insights into the way Airbnb think about experiences, the importance of intimate concerts, and where to find the best green room in LA.

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Episode overview

04:00 Airbnb concerts’ start point

08:30 The growth of music consumption in digital vs live

12:00 Scaling human connection through music

14:00 Learnings from Tilt into Airbnb

17:00 The Airbnb concerts business model -from early stage artists to international headliners

22:00 Differentiating in a crowded market

27:00 A pop up green room in Los Angeles

 

Tickets Podcast: Building a global electronic music brand with Elrow’s Victor de la Serna

What do you get if you combine circus performance, immersive theatre, and electronic music? The answer is El row, a global events brand based in Barcelona.

The party started at a venue in the city in 2010, but this business goes back to the mid 19th century, staying in the same family for nearly 150 years.

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On the guest list today is Victor de la Serra, El Row’s global talent director, overseeing programming for events around the world.

In this highly entertaining conversation, we talk about the importance of thinking about the long game, how to stay ahead in a competitive market, and when mud and rain aren’t as bad as they seem.

 

Episode overview

04:00 The family business from 1870 to today

22:00 Why Barcelona is such a hotspot

24:30 The secret behind the ‘Tickets’ name

27:30 The tipping point for Elrow from local party to global brand

35:00 Elrow’s themes

46:00 Staying ahead in a competitive market, and maintaining work/life balance

51:00 Taking over one of London’s busiest shopping districts

Tickets Podcast: What’s next in travel & tourism ticketing with Leith Stevens of Redeam

Think about the last trip you booked. You may have done it all from your mobile phone.

Flights – Kayak or SkyScanner.

Hotels? Expedia, Tablet, or maybe Hotel Tonight

Transfers – well, Uber and Lift make it easy

But what about a tour, an exhibition or an attraction at your destination? Even if the booking is online you may still need a paper ticket to gain entry. It’s a headache for both consumers & businesses alike.

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> Our podcast landing page

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On the guest list today is Leith Stevens of Redeem, a Colorado based startup building digital ticket solutions for experiences around the globe.

In this conversation Leith gives us an insight into the inner workings of the tourism industry, the most interesting shifts in the ticketing business, and valuable advice for startups in all industries looking to go and build the right thing.

 

Episode Overview

04:00 How technology has impacted travel & tourism – from flights to hotels and tours

13:00 Lessons learned from startup 1 to startup 2

16:30 Disney’s Magic Band and the growth of multi-day passes for attractions

21:00 The fragmented tours & attractions market in 2018

23:30 A branding & digital marketing challenge

25:30 Starting Redeam – failed experiments and successful anchors

31:30 Trends in the ticketing business

35:30 Growth in the timeslot model

39:20 Resellers, distributors and secondary markets

41:30 Taking a trip to the Mexican cenotes

 

Tickets Podcast: The evolution of spaces to places with Bart Higgins, Partner at WhatIf Innovation

As the retail apocalypse looms large, the hospitality and entertainment industries are sitting up to take note, and the world of commercial office real estate is coming under threat like never before. The big question is what happens next.

On the guest list today is Bart Higgins, a partner at the international innovation consultancy WhatIf.

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Bart runs the firm’s 4D Experience practice, helping companies across retail, workspace, hospitality and entertainment identify new business models, create better experiences and build their internal capabilities.

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In this conversation Bart shares his insights into what other industries can learn from retail’s struggles, the future of the company town, and how real estate owners can reimagine the experiences they provide.

Episode overview
05:00 Lucky breaks and designing a workplace for Wired Magazine
13:00 Reimagining retail store design – people, place and technology
19:00 Lessons from Little Waitrose and Whole Foods
27:00 The new commercial opportunity in the world of work
30:00 The office apocalypse, the 3 models of real estate ownership, and 3 big shifts
37:00 The future of the company town
42:00 Advice for real estate developers
45:00 The emergence of an important new hybrid role
47:30 Managing tension between old and new working styles
52:00 Thinking human
55:00 Iron Maiden and supermarket shocks

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Tickets Podcast: Fusing music and technology with Sonar Festival’s Ventura Barba

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Make a list of the most respected international festivals and Sonar is bound to feature.

Starting in 1994 as a 3,000 capacity event in Barcelona, Sonar has grown to host over 120,000 attendees in the city each year and now has a presence in locations as diverse as Istanbul, Buenos Aires and Hong Kong.

On the guest list today is Ventura Barba, CEO of Sonar’s parent company Advanced Music. Having known the Sonar founders since that very first edition, he spent time at BMG and Yahoo Music before reconnecting with the founding team in 2009.

In this conversation we talk about how Sonar take their concept into new cities around the globe, the importance of featuring new technologies , and how brands are deepening their partnerships with festivals.

Episode overview

02:30 Sonar from 1994 to 2018

07:30 Expanding around the world and thinking about creative networks first

16:00 Sonar’s technology focus

26:00 Going out of your comfort zone to enable longevity

28:00 Brands as co-creators

Tickets Podcast: Storytelling in VR with Time’s Mia Tramz

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> iTunes: https://itunes.apple.com/us/podcast/h-bureau-presents-tickets/id1336642615

> Stitcher: https://www.stitcher.com/podcast/h-bureau/tickets-2?

> Google Play: https://play.google.com/music/listen?u=0#/ps/Ix4hwdmvjhe5rmodk3cu54aoeq4

> Our podcast landing page: www.hbureau.com/tickets

On the guest list today is Mia Tramz, Editorial Director of Enterprise and Immersive Experiences at Time Magazine.

Following a degree in Visuals Arts at Columbia University, Mia began her career as a photo editor before branching out into VR through her role running Time’s Life VR initiative.

In this conversation Mia talks about how she tackles telling compelling VR stories across over 30 brands, what’s it like to run a startup within a large organisation, the 4 levels of VR immersion, and reveals a life-changing night in the company of Gwen Stefani and Weezer.

Episode overview:
09:00 Taking a visual arts degree into photo editing and VR
12:00 Approaching VR across 30+ brands
19:00 Advice for startups interacting with brands and agencies
22:00 The 4 levels of immersion and the roadmap for VR and AR over the next few years
33:00 Identifying and hiring talent
40:30 The most exciting tracks for storytelling in VR
44:00 Productivity tips and staying ahead
47:00 90s concerts from Weezer to Hedwig and the Angry Inch

Tickets Podcast: Blending digital technology and physical space design with Parc Office

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> iTunes: https://itunes.apple.com/us/podcast/h-bureau-presents-tickets/id1336642615

> Stitcher: https://www.stitcher.com/podcast/h-bureau/tickets-2?

> Google Play: https://play.google.com/music/listen?u=0#/ps/Ix4hwdmvjhe5rmodk3cu54aoeq4

> Our podcast landing page: www.hbureau.com/tickets

 

On the guest list today are Will Prince and Charlie Marshall, principals at Parc Office, a New York based experience design practice.

Blending digital technology with physical environments, Parc’s projects include Google’s Cultural Institute, flagship store design for Adidas, reimagining Le Meridien hotel in Istanbul, and creating a modern day fashion Museum for Gucci in Florence.

Listen on for the duo’s insights into the impact of Instagram, how they assess new technologies, customising experiences for local audiences, and tales of jet-lagged Parisian bar crawls.

 

Episode overview

09:00 Parc’s founding principles

14:30 Positioning and meeting market needs

21:00 What clients are thinking about today

28:00 Retail strategies

35:00 Innovation and the trough of disillusionment

45:00 Choosing technologies and learning from failure

55:00 Designing for the hospitality industry

62:00 The dive bar experience

 

 

 

Tickets Podcast: Building, financing and operating arts and music spaces with Dhruv Chopra (Elsewhere Brooklyn)

https://app.stitcher.com/splayer/f/165130/54013960

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The numerous challenges facing venues of all shapes and sizes have been well documented over the past few years.

So how do you go about creating a new place for arts and music in one of the world’s most competitive real estate markets?

Dhruv Chopra is one of the three co-founders of Elsewhere, a 24,000 sq ft space in New York that opened at the end of 2017. After a childhood playing in a wide range of bands, Dhruv spent 5 years as an investment manager at Capricorn, before making the move to start his journey with Elsewhere.

Listen on for Dhruv’s insights into fundraising, managing risk, making the most of data, and the 3 key pillars for local talent to thrive.

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Episode highlights:
09:00 The start of Popgun promotions (now the in-house promotion team at Elsewhere)
16:00 Taking Elsewhere from idea to opening night
23:00 Utilising data and handling construction
29:00 The logistics of operating a venue
33:00 Being friends and founders
42:00 The future of art and music spaces
51:00 The 3 key pillars to support creative talent

 

Tickets Podcast: Talent programming from nightclubs to auditoriums with Dave Gamble (Royal Albert Hall)

https://app.stitcher.com/splayer/f/165130/54013960

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On the guest list today is Dave Gamble, programming manager at London’s Royal Albert Hall.

After starting out at the Roundhouse venue in Camden, he spent 5 years as a promotions manager at the legendary Fabric nightclub before moving to the Royal Albert Hall in 2015.

Recorded on the day of the venue’s 147th birthday, in this conversation Dave explains what makes the Royal Albert Hall such a unique performance space, the day to day of being a promoter in a venue holding over 1000 events each year, and what he looks out for when booking emerging talent.

Episode overview:
03:00 Recent highlights at the venue
08:30 Dave’s journey from TV and radio workshops to a career in talent programming
19:30 The day to day role of a promoter
35:15: History of the Royal Albert Hall
48:50: Dave’s reading list