What I do and who I work with
What I don’t do
Why me
Moving ahead


What I do and who I work with

I work with executives, entrepreneurs, independent professionals and teams as a coach and guide to help them navigate their career journeys and find success on their own terms.

For me, coaching is about supporting someone who is facing a challenge or would like to be more effective or fulfilled in their role, with a focus on the present and future rather than the past.

And it’s about learning rather than teaching – the client finds the answers rather than me providing them.

This diagram helps explain the differences and similarities between coaching and other related practices like consulting and therapy. (I forgot where I first saw this image so unfortunately can’t attribute it to its original author)

My coaching work help people set and achieve goals, define success, better understand themselves and their peers, get organized, build leadership skills, maintain focus, and get into the right positions to maximize their potential as a human being in today’s fast-paced, exciting, and sometimes confusing world.

Some of the most common areas where I help people include:

  • Navigating, managing or leading in a company, team or role
  • Making a career transition
  • Growing a business – whether as a solopreneur,  in an emerging company or scaling up a business

I take this work very seriously and to fully invest myself into each client’s success I tend to work only with handful of people at one time.

Whilst the majority of my clients work in and around the creative & digital economy, thanks to a wealth of digital communication methods I work with people from across the globe as well as in my home location of New York City.


What I don’t do

On occasion I may work with clients in areas other than those mentioned above, but I prefer to specialize.

However, even if your needs fall outside of the remit outlined above I encourage you to get in touch as I’m happy to recommend you some other people to connect with.

It’s also important to note that coaching is not therapy or counseling, although it has links linked to both fields.


Why I do this

I’ve been doing this work for almost as long as I can remember, starting with coaching my brother’s football (soccer) team when I was 13.

It’s followed me throughout my career: the greatest pride I took from being a company founder was being able to provide a platform for a group of talented people to build their creative careers. I still love being able to cheer them on from the sidelines today.

But frankly I used to think the concept of ‘coaching’ was a bit weird – why would anyone need this outside of a sports team?

As I adopted more of a growth mindset in various areas of my life I realized there were so many things to explore and learn – about the world, about other people, and about myself.

I started to look at all the things I didn’t know rather than what I did.

Coupling that curiosity with an interest what enabled successful people to do what they did led me towards what I do now (and yup you guessed it, a significant factor was coaching).

Over the past 3 years I’ve more formally built my skill set in this field via lots of facilitation, mentoring, learning design, and creative and entrepreneurial endeavors. I’ve also experienced the successes, failures and valuable learnings that inevitably come with putting yourself out there and doing something new.

What makes me different

You may be thinking there are plenty of coaches out there – and you’d be right.

There are a few things that make me different – and while each one individually isn’t necessarily unique, the sum of these parts gives me a perspective and vantage point that I can utilise to help my clients do great things.


  • I’ve been an entrepreneur, a manager, employed, unemployed, a freelancer, a consultant, mentor, mentee. Tea boy, CEO, and most things in between
  • I’ve struggled. I’ve felt pain getting a company off the ground, hitting a plateau and a ceiling, not getting promoted, experiencing tension with new bosses, working out how to manage difficult team members. I wear some battle scars
  • I’ve been through a bunch of career transitions and had to reposition and rethink things more than once
  • Over my career I’ve collected lots of advice, quotes, techniques, frameworks and other useful morsels. I didn’t know exactly where they’d come into play, but it turns out this is a treasure trove for coaching clients to access


  • I teach and facilitate workshops and classes for everyone from 5 year old kids to Fortune 100 C-suite. Doing this work has taught me a lot about listening, knowledge sharing, timing, personalising, and a bunch of other things
  • A lot of coaches don’t have any qualifications. That’s not necessarily a red flag, but I feel the nature of this very personal and trusting work demands both some solid foundations and ongoing professional development.
    • With that in mind I’m currently working towards my ICF accreditation via the Coaching For Transformation coaching program run by at Leadership That Works in New York City. A bunch of very highly regarded coaches have been through the program, including Jerry Colonna of Reboot amongst many others.


  • I only work with a handful clients at any time
  • I have a specialized focus on creative & digital industries

I’m not for everyone – but perhaps I’m for you.



So maybe we’re a good fit to work together.

For individuals, I offer 1:1 or Group Coaching both in-person and remote, and for Company Teams I have a blended in-person package that gives your team members both 1:1 sessions and group circle sessions.

To find out more or have an initial chat, drop me a line.


Moving ahead

There’s plenty about me on this site, but I welcome you to do some more digging on my background, my values and my way of thinking. I’m happy to provide some references if you like.

Most of my coaching clients work on a package basis, but it’s also important to me that I can work with people from all backgrounds and circumstances – with that in mind I offer a number of pro bono and discounted service options.

If you think we could be a good fit to work together, please fill out this brief form and we can set up a time to talk.

I look forward to hearing from you.