Over the last 10 years Adobe’s annual 99U conference has captured the imaginations of creative thinkers from around the world through its 2 day programme of talks, workshops and collaborations, featuring a who’s who of both industry leaders and rising talent.

And alongside the New York conference, 99U has now grown into a year-round online resource for building a creative career.

Today on Tickets I’m joined by Adobe’s Head of 99U Andrea Rosen.

In this conversation we talk about the future of work, how anybody can tap into their own creativity, and where to find some hidden opportunities for creative innovation.

Episode overview

02:30 The beginnings of 99U

08:00 The secret sauce in the conference production

11:00 What 99U’s audience are gravitating to in 2019

19:00 Creativity: lowercase and capital case thinking

29:00 Creatives taking a seat at the strategy table

34:00 Andrea’s favourite talks from 99U

42:00 Why now for ‘the creative future’ at 99U in 2019

Tickets Podcast: Adobe's Andrea Rosen on creativity and the future of work